by Kim Wiesner
Interview on November 6, 2024
Stylus (S): The deluxe version of your album Rollercoaster came out last month, and it’s about the internet, the ups and downs of it. What’s your relationship with the internet / social media right now?
Cadence Weapon (CW): Well, I have a complicated relationship with the internet right now. I feel like as an artist, you feel an obligation to use the technology because it’s the best way to reach people. But then every time you try to reach your audience, you’re getting throttled, you’re getting your reach blocked, and that frustration really inspired me to make this record. I consider it to be a bit of a love letter to the early internet. When I first started out, I first got my record deal from the internet, from just sending my tracks to random people and then posting on a blog and then record labels hitting me up. I feel like that kind of direct audience connection is much more difficult to have today. It’s like when you go on Instagram, you gotta jump through all these hoops. It’s that kind of thing. So, I feel like the album is really about the social media age we’re in right now and how we navigate it as artists and individuals.
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