Deep within a Brooklyn warehouse:
“Guys, I’ve got a really creative idea for a band. Okay, we’re going to combine wishy-washy synthesizer reminiscent of an imagined ‘80s childhood that we failed to experience, with an aesthetic that encapsulates the style of the ‘80s without looking like anything from the ‘80s! It’s a very relaxing sound, vaguely similar to the new wave music my dad likes. You can chill out while listening to it. Perhaps it’s… chillwave?”
“Isn’t that five years out of date already?”
“No, you don’t understand! Listen to how beautiful and androgynous my voice sounds when I autotune it! This is the sound that will propel us to superstardom! This is the sound that a fourteen year old will put on their mixtape to show that they know what’s hip!”
“Okay. Sure. But what are you going to call this band?”
“Well, I’ve got these two words, one syllable each. It’ll hit the listener’s ears like BOOM BAP and they’ll remember it for sure. The first is ‘Ghost.’ That’s to symbolize that we’re conjuring up ancient half-remembered memories in a vaguely melancholy way. And the other’s ‘Beach.’ That shows that we’re still some seriously fun loving people, and that you can listen to our music in the summer! How brilliant is that?”
“I think it’s great. We’ll win a thousand Grammys.” (Nettwerk, nettwerk.com) Topher Duguay