We’ve been ad-free for one year and we’re going to celebrate with some special programming. Tune in from 8-9am all week long!
People of Interest – Monday, April 27 – will explore the social psychology of ads and how they work to manipulate the habits of their targets. The conversation will move on to an exploration of marketing in sports. Why does team loyalty seem to have such powerful impact and how is it manipulated for commercial purposes?
People of Interest – Tuesday, April 28 – will take you on a journey through the history of advertising. Where did advertising as we know it have its genesis and what developments helped shape the industry to turn it into what it has become today? As a follow up, our hosts bring in a typical marketer to help explore what may distinguish him from other members of the population. Finally, a marketing expert will help examine a sample car ad put together by a CKUW volunteer and explain how the ad can be improved for greater impact.
People of Interest – Wednesday, April 29 – explores the art of political advertising. Do attack ads really work? How and why? How do they frame our political culture? What role does celebrity have in influencing targets of ads? Why are ads featuring celebrities so powerful? And then we examine how advertising has had to transform in the age of the internet and social media. Are the marketers keeping up? What are the societal consequences of the dawn of Direct marketing and what does this mean for privacy on the net.
Femisphere- April 30 – takes a look at the dual sides of advertising – both the power to influence, and the power to be influenced.
Wooden Spoons – May 1 – looks at how life would be changed if commercial advertising ended—what would be the effects on our well being, lifestyle, values etc?